Pune, India, 3 June 2021 – Elephant, a leading design agency, has won the coveted A’ Design Award, Silver in the Packaging Design category for their packaging for Himalaya Sheet Masks. The new product has been launched in markets across the globe including the Middle East, Southeast Asia as well as Europe.
The A’ Design Award and Competition is an international award hosted out of Italy by The International Design Academy. The award recognizes stellar designers, innovators, and companies from different fields across diverse disciplines in a global setting. The grand jury comprises influential press members, established designers, leading academics, and prominent entrepreneurs worldwide.
Elephant crafted a visual language and system based on ‘Zen Time’ which focused on creating an entire skincare routine that evokes fulfillment, tranquility, and a truly calming experience. The design facilitates Himalaya to carry forward its brand legacy of natural wellness in a contemporary manner. The visual language developed by Elephant strikes a balance between youthful vibrancy and the romanticized world of natural ingredients.
“Sheet Mask is a new and ‘emerging’ category across different countries. For Himalaya’s range of Mask, we wanted a design that would appeal across age groups and attract Gen Z’s attention. This design has a perfect balance of Herbs, Fruits & Product Benefits.” conveys Himalaya Asia Pacific Team from Singapore.
Commenting on the win, Ashwini Deshpande, co-founder, and director of Elephant said, “It is wonderful to be recognized on a global platform yet again. Our design collaboration with Himalaya was great teamwork between our Singapore and India teams. I am looking forward to this design being a winner with audiences across the world as well.”
Founded in 1989, the Pune-based Elephant has a 70 plus multi-disciplinary and highly collaborative team of designers and strategists, with over 2500 successfully completed projects across diverse domains and regions. The company has given new life to many household brands including Britannia, Tata Salt, Gillette Guard, Asian Paints, MTR Foods, Kurkure, Paper Boat, Symphony, Epigamia, and Organic India amongst others.
Himalaya is a leading global herbal health and personal care organization with close to 500 products in more than 100 countries.