FrieslandCampina Ingredients, the global innovator in healthy and functional ingredients, has run a series of one-of-a-kind live virtual events in Europe, Asia-Pacific, and North and South America. The events brought together world-renowned specialists in science and academia, nutrition, and market expertise, with nearly 400 industry professionals to explore the challenges and opportunities of nutrition in a post-Covid-19 world.
Reinventing digital ways of working
Built on an innovative live event platform, the events were designed to reinvent digital ways of working and bring a live event to users at home. The experience featured ‘The Health Hub,’ an exclusive online conference theatre that hosted more than 15 hand-picked experts to lead a roster of presentations and Q&A sessions on gut health, immunity, and muscle & mobility. Over 200 people worldwide tuned into lively roundtable discussions entitled ‘After-effects: Covid-19 and its impact on consumer behaviors.’
In addition, to live sessions with experts, the events gave attendees the ability to explore the latest consumer insights and 3D nutritional product concepts through the interactive ‘Product Zone,’ which featured a catalogue of application ideas using FrieslandCampina Ingredients’ dairy-based ingredient innovations.
Variation in trending topics across the globe
Professionals from across the world attended nutritional Health Solutions for an Evolving World, and exclusive data revealed how interest in top health priorities vary for critical regions. European attendees were most interested in content relating to gut health, while interactions about sports nutrition were highest in North America. For Asian audiences, the gut-brain axis and digestive health topped the bill.
Bringing the future forward
Els Zeeuwen, director of Branding and Communications at FrieslandCampina Ingredients, said, “Nutritional Health Solutions for an Evolving World is a clear demonstration of our determination to bring the future forward. With so many in-person events being postponed or cancelled, amid widespread travel restrictions, we accelerated our ambition to find a smarter way to engage with our customers. Additionally, on the back of the current pandemic, we have seen an even higher interest from both customers and consumers in nutritional solutions that enhance health and wellbeing.”
“And so, we set out to create a genuinely unique and expansive experience that was completely immersive and provided a huge amount of education as well as inspiration. The response has been overwhelmingly positive. Not only are we raising the bar in terms of an interactive virtual experience, but we also welcomed world-renowned speakers to our virtual stage in various engaging ways. From webinars to Q&A sessions, focusing on a range of topics we’re proud to have brought the very latest nutritional innovations and research to guests from across the globe. Together, we can meet the wellness needs of tomorrow’s consumers.”