For the first time in their history, the world-leading medical trade fair Medica and the international number one event for the medical manufacturing supply market, Compamed, are taking place entirely online as virtual.Medica and virtual.Compamed from 16 November to 19 November 2020, with around 1,400 exhibitors hailing from 56 countries.
Throughout the four days of the trade fair (16 to 19 November 2020), international online visitors from all healthcare industry sectors offer a diverse program at https://virtual.MEDICA.de and https://virtual.COMPAMED.de. This program consists of three central areas — The Conference Area (conference and forum program), the Exhibition Space (exhibitor and product innovations), and the Networking Plaza (networking/matchmaking).
A four-hour German stream and a six-hour English stream, which together comprise 400 speakers in 321 individual program events, will run in the Conference Area on each day of the trade fair from 10 am. One of the numerous highlights took place at around 3 pm on the very first day in the German stream for the MEDICA ECON FORUM, when the German Federal Minister of Health Jens Spahn discussed the outlook for healthcare policy with Jens Baas, the chairman of the Board of Directors for the Techniker Krankenkasse, a German health insurance fund.
The highlights on the second day included the finale of the 9th Medica Start-up competition. Within the scope of the Medica Connected Healthcare Forum, the creative founder scene will pitch their developments within the fields of apps, diagnostics, robotics, and artificial intelligence solutions for the healthcare sector, with all participants striving to get their hands on the winner’s trophy.
Laboratory medicine plays a special role in coping with the corona pandemic. virtual.Medica draws our attention to this with the Medica Lab Med Forum, held in the Conference Area. On the third day, Hendrik Streeck is among the speakers partaking in an English session on the current developments in SARS-CoV-2 testing (Severe Acute Respiratory Syndrome Coronavirus 2).
According to the organizers, the final day also has a range of exciting sessions on offer, which reflect our times and stay on the pulse of technical development. For example, the Medica Tech Forum, held under the aegis of two trade associations, Germany’s Association for Electromedical Technology (ZVEI) and SPECTARIS, looks at “Hygienic design and antimicrobial technology in medical products for preventing infection” (at 11:00 am).
Online showrooms in the exhibition space
The combined exhibitor database for virtual.Medica and virtual.Compamed is already online in the Exhibition Space. It offers access to the online showrooms from the 1,400 companies. The Casio technology group is taking part in MEDICA for the first time. Casio’s development engineers have mapped their expertise in image processing technology onto the medical sector. Within the scope of their appearance at virtual.Medica will discuss a medical camera explicitly created for use in dermatological settings (to record sections of skin close-up and in the normal range). Software and cloud services for handling the images recorded will be presented along with this.
LG Electronics is predominantly focusing on outputting medical imaging data. Monitors with incredibly high resolutions that can be used in surgery or diagnostic purposes (for example, for mammography) are presented.
“They can be used in home offices too. Then we can carry out screening outside clinics and practices via teleradiology if we have the right technical equipment”, adds Nils Becker-Birck, director of IT Solutions for DACH at LG Electronics Europe. “Medica has become a fixed date in the calendar every year for us. Many of the elements that make Medica so special can now also be seen online, thanks to the technical infrastructure of Messe Düsseldorf. We are very pleased to be able to present new solutions and find opportunities to experience the technology live with interested parties in the weeks and months following the event”, says Nils Becker-Birck, looking to the future with excitement.
Microtechnology for combating Covid-19
Innovative products that will help overcome the pandemic quickly and effectively also constitute a virtual focal point.Compamed for the supplier market in medical manufacturing. Numerous companies from the microtechnology sectors are active here. Many of these are members of the IVAM Association for Microtechnology. This Association will shape the English HIGH-TECH FORUM held in the Conference Area of virtual.Compamed. They hold their session under the title “The Fight Against the Coronavirus” on the second day of the trade fair.
Microfluidics is a core technology here, concerning advancing reliable and economic rapid tests and point-of-care diagnostics. Microfluidic systems have many advantages, notably including short analysis times, reduced production costs, and low consumption of samples and reagents. These are all points that play a huge role in fighting the pandemic. For example, automated analytic devices are a prerequisite for providing large testing capacities for the novel coronavirus. This automation increases test numbers significantly as it uses faster processes that are ran in parallel, saves on personnel, and assures process reliability.
virtual.Compamed comes at exactly the right time for Thomas Dietrich, executive director of the IVAM, “We haven’t had any trade fairs at all for a long time, and thus haven’t had the chance to speak to the exhibitors and visitors. At last, we can do this again, and we at IVAM will be delighted to receive anyone that wishes to talk to us with an open ear, whether you want to discuss new products and procedures or research that has been done during the corona period.”
