Sidel has reached a new performance and quality milestone in the company’s history by delivering its 5,000 th labeller for Ting Hsin International Group (Ting Hsin) in China. Having one of the largest installed bases of Sidel labelers globally, Ting Hsin once again chose Sidel, and its latest generation labeling solution EvoDeco, to meet today’s market demands with an innovative labeling solution is designed for greater flexibility, modularity, and cost-efficiency.
The long-term cooperation between Sidel and Ting Hsin dates back to 2005, when the first 20 labelers for water lines were installed. As one of the leading beverage players in the world, the famous beverage brand Master Kong is part of Ting Hsin, leading the ready-to-drink (RTD) tea segment in China with a 46% market share and being one of the top two carbonated soft drink (CSD) manufacturers in China with around 30% market share. Ting Hsin’s emphasis on food and product safety is reflected in the insistence on installing reliable equipment.
Many trends, influenced by regulations and consumers’ healthy lifestyle choices and their concerns about the environment, are changing the beverage market in China at an incredible speed. People prefer to buy drinks from brands that embody their beliefs. Therefore, it is crucial for brands to make every effort to optimize brand experience with cost-efficient and sustainable production. Over the years, Sidel’s experience and innovative solutions have been proven by flexibility, modularity and reliability.
As the new addition to Ting Hsin’s labeler family, the EvoDeco Roll-Fed is equipped with additional functions not previously available, such as the automatic vacuum drum cleaning system and automatic label removal both enabling consistent uptime. Based on a common core and optimized design, the labeler enables different stock-keeping units (SKUs).
The EvoDeco platform can provide several labeling applications in one multi-technology machine or a single labeling application for optimized uptime and lower total cost of ownership (TCO). The labeler design is also simplified, with greater attention paid to ergonomics for more user-friendly operation and reduced maintenance.
As one of the top three players in providing labeling solutions worldwide, Sidel has continuously ensured and promoted the image of various brands since 1976. At its dedicated labeling plant in Mantua, Italy, the company is not only manufacturing equipment with hot melt, cold glue, roll-fed, and adhesive labeling applications for PET, glass and can containers in varied sizes but also providing outstanding services to support its customers worldwide.