EPL to supply 100% recyclable Platina tubes to Unilever for oral care

Signal, Pepsodent and Closeup to be 100% recyclable by 2025

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EPL’s fully recyclable Platina tube
EPL’s Platina fully recyclable packaging tube

EPL Limited (formerly known as Essel Propack Limited), the world’s largest specialty packaging company, has been selected as a partner by Unilever to supply fully recyclable Platina tubes in the oral care segment.

Accordingly, EPL will supply their 100% recyclable and fully sustainable Platina tubes for the toothpaste category of Unilever. EPL’s Platina tube with HDPE closure is the world’s first fully sustainable and completely recyclable tube accredited by APR.

This partnership will help Unilever’s oral care brands like Signal, Pepsodent and Closeup become 100% recyclable by 2025. Ram Ramasamy, chief operating officer, EPL Limited, speaking on the partnership, said, “EPL is proud to be associated with Unilever to further their sustainability initiatives in the oral care range. We are committed to enabling and inspiring responsible consumption through innovation in packaging. EPL’s Platina, an eco-friendly laminated tube produced with less than 5% barrier resin, is designed to deliver source reduction and recyclability without the loss of any barrier properties. Platina tube is especially suited for oral and beauty and cosmetics products brands.”

Deepak Ganjoo, regional vice president, Africa, Middle East, and South Asia, EPL Limited, said, “EPL is proud to be a partner to one of the world’s most prestigious brands in their quest to have a positive impact on the environment. Sustainability has been a key focus area at EPL, and today we find all responsible brands moving in a similar direction. As market leaders, EPL has a significant role to play in contributing towards sustainable development, helping brands along this journey.”

EPL will supply Platina tubes to GSK Consumer Healthcare

Unilever will be launching fully recyclable tubes later this year in two of their biggest oral care markets, France and India. Recently, EPL Limited announced it would supply 100% recyclable Platina tubes to another FMCG major GSK Consumer Healthcare.

EPL Limited operates through 19 state-of-the-art facilities in eleven countries, selling about 8 billion tubes per annum. It has units operating across the USA, Mexico, Colombia, Poland, Germany, Egypt, Russia, China, Philippines, and India. These facilities cater to five core categories of oral care, beauty & cosmetics, pharma & health, food & nutrition, and home care.

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