Haeal, a wellness FMCG brand from Kerala, launched co-branded ayurvedic personal care products in association with Kerala blasters, one of India’s top-rated football club. This new line of products in the ayurvedic category, which includes hand sanitizers, hand washes, and shower gels, are all infused with the added benefits of turmeric and other natural ingredients, said the company. The co-branded products will sport the club’s ‘Yellow’ in recognition of the brand identity of Kerala Blasters FC and dedication to the team’s fans. The color ‘Yellow’ also highlights the use of turmeric in the co-branded products.
Haeal is also the official sponsor of Kerala Blasters for this season of the Indian Super League, and the association started in October 2020. As official sponsor, the logo of Haeal has been featured on the backside of the official jersey of the club that will be donned by the players for the season.
Speaking on the association, Rahul Mamman, director, Haeal, said, “Kerala Blasters is the most exciting franchise in the ISL and we are delighted to be partnering with a team that symbolizes the brand values and high-quality association with Haeal. It gives us immense pleasure to be an official sponsor of the Blasters, the pride of Kerala. As part of our brand marketing strategy, Haeal looks forward to a long-term win-win partnership with KBFC, and wishes the team a tremendously successful season.”
“Physical wellness is fundamental to on-field performance. We are proud to have partnered with Haeal, a young and enterprising brand that focuses on an individual’s holistic wellbeing and promotes happiness in healing, using the power of nature,” says Nikhil Bhardwaj, co-owner, Kerala Blasters FC. “It gives us immense happiness that our supporters can now be benefitted from their quality, naturally sourced, and affordable wellness products,” he adds.
Founded in 2015, Haeal was formed to incorporate the best of natural and modern medicine to manufacturing wellness products that will improve the way we care for ourselves and our homes. Haeal believes in using natural ingredients with a modern formulation to improve any action that we desire.
Kerala Blasters Football Club is an Indian professional football club based in Kochi, Kerala, that competes in the Indian Super League, the top tier of Indian football. The club was established on 24 May 2014 and is one of Asia’s most widely supported clubs. The club plays home games at the Jawaharlal Nehru Stadium in Kochi. Since the club’s founding, Kerala Blasters have held the record for the highest league attendance.