With Unlock 2.0, the changes in consumer lifestyle and behavior is evident. Preferences have evolved with hygiene being pivotal to wellbeing. ITC Savlon extends its hygiene portfolio in the personal wash with the introduction of Savlon Hexa advanced soap and body wash. Savlon Hexa hand sanitizer liquid for quick and persistent action was introduced in the first phase of the national lockdown to help consumers and frontline medical professionals.
According to the company, Savlon Hexa advanced soap and body wash with Hexa pro power are scientifically designed with experts to provide anti-viral and anti-bacterial protection. Savlon Hexa advanced body wash crafted with milk proteins challenges the category with an offering of germ protection, moisturization, and soft skin.
Sameer Satpathy, chief executive, Personal Care Products Business, ITC said, “The new normal has reconstructed everyday habits with hygiene taking precedence. Today, consumers are more discerning about their choices in everyday life and are adopting stringent precautionary measures to ensure wellbeing. Savlon Hexa Advanced is an offering in the personal wash category that combines a balance of germ protection and skin cleansing and care.”
Savlon Hexa advanced body wash is available in 100 ml and 500 ml packs priced at Rs 60 and Rs 400, respectively. Savlon Hexa advanced soap is available in various quantities ranging from 45 g at Rs 10, 75 g at Rs 34 to 125 g at Rs 52 for consumer convenience. Savlon Hexa advanced portfolio for a personal wash is being launched across the country across retail stores and e-retailers.
The claims made in the press release are based on lab studies on sample microbes (H1N1 virus and Rotavirus) that claims to wash away germs.