Wolfson Brands, global leaders in health and fitness supplements, has invested an undisclosed amount in Delhi-NCR based Nutrafy to grow footprint in the Indian subcontinent. This partnership will see Nutrafy pave the way in India for Wolfson’s Globally acclaimed and top-selling health, sports nutrition, and beauty brands. The strategic investment or deal between Wolfson Brands and Nutrafy is estimated at over US $ 5 million (approximately Rs 36 crore).
Wolfson Brands has been working with a mission to introduce ”brands that inspire change” since 2005. The journey has seen the company expand internationally with offices in the UK, Germany, and the US and a brand umbrella of over 40 pioneering products.
Stewart Lochrie, chief executive officer of Wolfson Brands, said, “As a challenger, our aim has always been to positively disrupt the wellness, sports nutrition and health market we see today. Over the last 15 years, we have worked alongside leading nutritionists and formulators to launch forward-thinking products recognized for results.”
“India is a very exciting market and interestingly there is a large gap there for quality, high performance and trusted sports nutrition, health and beauty brands. We are delighted to introduce our award-winning brands to the market through Nutrafy.”
According to the press statement, Nutrafy will have the exclusive rights for the distribution and eCommerce growth strategy, launch campaigns, affiliate marketing, and working with local agencies across India’s social and media campaigns.
Tarang Bhargava, founder of Nutrafy, said, “Wolfson Brands are a leading player in the Sports Nutrition and Health field Globally, the scientifically-backed scientifically backed products will fill a void of trustable & reliable brands in the segment in the Indian market.”
Over the coming months, Wolfson’s globally acclaimed brands, including CrazyBulk, Battle Ready Fuel, and PhenQ, are expected to announce their launch in India. Tarang further added, “We are very excited to launch Wolfson Brands under Nutrafy.”
Most recently, Wolfson Brands launched the Battle-Ready Fuel brand founded by SAS Who Dares Wins Stars Foxy and Ollie Ollerton, which carries a 360-degree approach to fitness and health.