Dettol, the leading germ protection brand, announced its Dettol Handwash’s protection from 100 illness-causing germs in a new 100 % recycled bottle in India. The one of its kind, limited-edition handwash bottle has a beautiful contemporary design in black color highlighted by golden inscriptions. The company said certain proceeds from every bottle’s sale would directly go to the ASSOCHAM foundation for plastic waste recycling, among other environmental causes. With this launch, Dettol aims to reach conscious consumers who want to positively impact the environment while ensuring regular handwashing habits are maintained.
With the introduction of the category-leading Dettol handwash in a fully recycled bottle, Dettol aims to take a formative step in addressing the plastic pollution problem, which has further exacerbated amidst Covid-19. As part of this initiative, Dettol said it would continue its efforts to create awareness about the importance of handwashing to prevent the spread of illness through a 360degree media activation, while also driving awareness of this new 100% recycled bottle.
Commenting on the launch and the initiative, Pankaj Duhan, chief marketing officer, RB Health South Asia, said, “The onset of the pandemic has raised many questions surrounding plastic waste. Being the leading health brand, we at Dettol, have partnered with our consumers in their journey to fight the spread of Covid-19 by propagating correct hygiene measures. However, it is also our responsibility to address the environmental concerns arising due to increased use of plastic. With this launch Dettol’s protection from the 100 illness causing germs packed in 100% recycled packaging will not only protect your hands from germs but your environment too. This will provide environmentally conscious consumers an opportunity to give back to the environment, while getting their trusted Dettol germ protection. I am proud to say that Reliance Retail has joined hands with us as an exclusive partner to make the dream of bringing the new Dettol 100% recycled handwash bottle to your homes.”
Reckitt Benckiser Group (RB) is committed to creating a positive environmental impact through sustainable business practices. By 2025, RB said it would have 100% plastic packaging for all products made using reusable or recycled material on a global scale. Dettol 100% recycled handwash bottle is the first step in this direction in India. This initiative is a testament to RB’s commitment towards contributing to the fight against plastic waste and catalyzing change within the industry and beyond.
The new Dettol Liquid handwash black is made with 100% Post-Consumer Resin (PCR). It is available exclusively at Reliance Retail and Jio Mart in 200 ml sized bottle priced at Rs 99.
Reckitt Benckiser Group plc (RB) is a British multinational consumer goods company headquartered in Slough, England. The company is driven by its purpose to protect, heal, and nurture in a relentless pursuit of a cleaner, healthier world. RB has a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. The company said over 20 million RB products a day are bought by consumers globally.
