ITC Savlon launches multipurpose disinfectant & cleaner

Clean and disinfect in a swipe!

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ITC Savlon
ITC Savlon’s multipurpose disinfectant cleaner

National hygiene is now becoming a habit and is extending beyond hand and personal hygiene to more stringent measures of ensuring the hygiene of frequently touched surfaces. Disinfection is the new normal and ITC Savlon led its category innovation with its first zero contact surface disinfectant spray, launched during the national lockdown. With convenience and preventive care at its core, ITC Savlon introduces Savlon multipurpose disinfectant and cleaner in a liquid and a spray and wipe format.

To keep the family safe from the risk of infections, preventive hygiene is today of paramount importance. Cleaning and subsequently disinfecting at home have become the norm. With a variety of DIY methods, cleaning and disinfecting at home is often a laborious, repetitive, and tedious process. ITC Savlon’s multipurpose disinfectant cleaner provides the dual benefit of cleaning and disinfecting in a single product. With a formulation that helps in germ kill and cleaning, Savlon multipurpose disinfectant and cleaner makes the everyday hygiene routine at home very simple, claims the company.

The multipurpose range kills virus and 99.9% germs (claims are based on the lab study) including bacteria and fungi commonly found on multiple surfaces. Savlon spray and wipe with a direct apply format, can be used effectively in cleaning and disinfecting multiple surfaces around the house including appliances like fridge, microwave and also surfaces such as dining table, kitchen slab, and stove. Savlon multipurpose disinfectant liquid in a dilute and use format caters to the need to clean and disinfect larger surfaces like floors, and kitchen slabs, and can also be used for laundry disinfection. With citrus fresh fragrance, both the products leave your home smelling pleasant.

Sameer Satpathy, chief executive, Personal Care Products Business Division, ITC, said, “Innovation in product and process is continuously evolving and always on. The competitive advantage is essentially based on how quickly a team picks up a consumer trend, understands the need and innovates. ITC’s Savlon with its series of solutions has not only strengthened the portfolio but with every introduction has tried to address a specific consumer need in hygiene and health. Savlon multipurpose disinfectant cleaner reiterates ITC’s strengths in insight-based product development.”

Savlon multipurpose disinfectant and cleaner liquid is available in 500ml bottle priced at Rs 193 and the Savlon spray and wipe multipurpose disinfectant and cleaner is available in 500 ml bottle priced at Rs 159. The disinfectant and cleaner liquid needs to be diluted with water and used. The spray and wipe is a direct apply format that needs to be sprayed on the surface and wiped with a cloth or a sponge. According to ITC, both the products can be used on different types of surfaces making them a convenient solution for home cleaning and disinfecting needs.

For over 50 years, Savlon has helped protect Indians against germs. Beginning with the antiseptic disinfectant liquid, Savlon augmented its portfolio to offer hygiene and care with handwashes, hand sanitizers and a range of soaps. With the unprecedented outbreak, Savlon has further expanded its portfolio in the surface disinfectant category to offer convenient products for various frequently touched surfaces. Savlon surface disinfectant spray ensures disinfection of high touch hard surfaces such as doorknobs, delivery packages and soft surfaces such as sofa, chair seats, etc. Savlon germ protection wipes with its skin-friendly pH and soft textured fabric can be used on hands and body for germ protection germs (claims are based on the lab study). It is also useful in cleaning frequently touched surfaces at home or at work or on-the-go.

In addition, Savlon has recently extended its hygiene portfolio with the introduction of Savlon hexa advanced range of hand sanitizer, soap and bodywash.

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