Frimline is a health and consumer goods organization created with a purpose of instilling innovation in the field of nutraceuticals and FMCG through its high quality products. Frimline’s FMCG products are available across leading online platforms including their direct-to-customer (D2C) platform – Buy91.com. To inspire healthy oral hygiene habits by creating awareness and access to oral care products, Frimline has expanded its oral care range with the launch of Dente91 Mom – oral care range specially created for pregnant women.
Pregnancy is a beautiful journey in a woman’s life and with pregnancy come many physiological changes in the body. Nausea and vomiting during pregnancy increase acid content in the mouth and decreases the pH value thereby causing oral issues. Pregnant women as well as the fetus are exposed to health risks due to poor oral hygiene. Bad oral health during pregnancy can cause premature delivery, low birth weight babies, preeclampsia and gum diseases. Hence it becomes all the more important to be proactive during pregnancy and give special attention to oral health.
In line with this, Frimline has launched toothpaste and mouthwash that have been specially formulated to protect as well as augment oral health of pregnant women. Dente91 Mom toothpaste for moms-to-be offers the power benefits of two unique ingredients – lactoferrin and nano hydroxyapatite. It helps reduce hypersensitivity and plaque and repairs cavities. The toothpaste contains folic acid (vitamin B9), vitamin B6, vitamin E and vitamin D3 which helps support women’s oral health during pregnancy. The toothpaste is free from SLS, fluoride, paraben, gluten, peroxide and triclosan making it safe for pregnant women and the fetus.
Dente91 Mom mouthwash for moms-to-be contains lactoferrin and is multi-functional with antibacterial, and antifungal properties. It helps to fight gingivitis and periodontitis, a condition that leads to inflammation of the gums. It is effective against dental caries and tooth decay while also promoting fresh breath. Created with wholesome ingredients, Dente91 Mom mouthwash is free from alcohol, paraben and fluoride making it ideal for long term usage.
To quote Frimline’s founder and chief executive officer Yash Singh, “Dente91 Mom oral care range was created considering an ideal oral hygiene routine is essential during pregnancy to support the oral and overall health of both the mother and the fetus. Our range of Dente91 Mom oral care products are specially formulated with powerful ingredients including nano hydroxyapatite, lactoferrin, folic acid and other essential vitamins to support oral health of pregnant women. With 91 representing India, Dente91 Mom aspires to bring in a behaviOral evolution in the country.”
The toothpaste and mouthwash for moms-to-be comes in a refreshing ginger and cinnamon flavor. The entire Dente91 Mom oral care range is pregnancy safe and safe for the fetus.
Dente91 Mom oral care range is available nationwide from 7 August on the company’s D2C platform – Buy91.com and also on Amazon and Flipkart.